Even The Media Doesn’t Need The Media 1
Last month, Mike Soltys, a media relations vice president at ESPN, announced the termination of ESPN sports personality Steve Phillips. As you may know, Mr. Phillips has been embroiled in a nasty sex scandal. I don’t watch ESPN, but I’m quite sure that ESPN must have announced this action on the air at some point. Maybe even held a press conference and issued a press release or two.
But the fact that it was announced on Twitter in exactly 134 characters, including punctuation and spaces, is astounding evidence of Twitter’s ability to serve as a media outlet unto itself, even in the eyes of a media professional and the multi-million dollar media outlet that employs him.
While ESPN may have hosted a press conference, may have issued a press release, and may be getting traditional media coverage, the company still made a point to announce the news on Twitter.
Does that tell you anything about the power you have as a small and independent business owner with a Twitter page?
Question: What does ESPN have that you don’t have? I challenge you to name one thing that makes a difference.
This post was written by:
indiebusiness - who has written 3 posts on Social Media Sistas. Donna Maria Coles Johnson is CEO of Indie Business Media, a communications company offering custom content and expert insights to help small and independent business owners maximize their potential in life and business. Ms. Johnson is also the founder and CEO of the Indie Beauty Network, a trade organization serving independent companies that offer health, beauty and lifestyle products and services.
Ms. Johnson hosts the Indie Business Radio show, a weekly show featuring authors, experts and influencers who are as committed as she is to encouraging small business success. The Small Business Administration has honored Ms. Johnson as the Washington, DC Home Based Business of the Year. Ms. Johnson has been featured in dozens of national media outlets including the Wall Street Journal, The Washington Post, The Washington Business Journal, The Chicago Tribune, ABC World News, National Public Radio, Entrepreneur Magazine, Working Mother Magazine and Ebony Magazine. A native of Washington, DC, Johnson resides in her adopted hometown of Charlotte, NC, with her husband and business partner and their two children. [Email] [Website]
I strongly agree, Twitter is a very powerful social media tool to use especially for the small business owner!